A website that grows with the conference.

ECI Conference brings together professionals, researchers and families from across Europe to share knowledge and move early childhood intervention forward.

Behind those few days together lies a huge amount of information, decisions and digital journeys.

Our job was to organise it so that everyone can find their own profile.

Lots of information. Lots of profiles. One clear system.

An international conference starts long before its doors open. Registrations, fees, abstracts, talks, schedules, venues and practical information all have to come together. And they have to reach people with different profiles and needs, while the content keeps changing as the date gets closer.

The challenge was to help each person find and understand the information they need.

So we started by organising the content, setting hierarchies and creating clear paths.

From the general to the specific.

We reviewed the content, grouped needs together and built an architecture that moves from the general to the specific. Each page tries to meet one need first, then lead on to the next step.

Most of the work wasn’t adding. It was simplifying.

Before the price, a question: who are you?

At previous editions, many people couldn’t tell which ticket was theirs among so many combinations of profiles and conditions.

Rather than handing that complexity to people as one huge price table, we changed the logic. Starting from a first choice, the system guides each person through the options that apply to them, removes the ones that don’t and ends by showing the right fee.

Once someone knows which registration they need, the process continues on Weeztix to complete it.